As with everything else, there is much more to the art of copywriting than merely pushing one of your products. Copy needs to be compelling and needs to easily engage the audience. It needs to take readers on a bit of a journey or adventure, much like a good piece fiction would. It is through this copywriting process that we are successful in getting our peeps to return again and again. Not only to us back to our clients as well.
And when we refer to copy, this could pertain to anything from savvy emails to lengthy blog posts to even descriptions of our products and services. All examples of marketing text that we use can be considered as copy. And we should not approach it in the same manner as we would in writing fiction either. Just because we have gotten very skilled at writing one certainly does not mean we are automatically skilled at creating the other as well. But like skilled fiction writers, skilled copywriters can also make large amounts of money as well because it is also a writing skill that is very much sought after.
With that said, let us look at some great resources that can get us started in the world of copywriting. Consider these a beginner’s guide in writing good copy.
10 Ways to Write Damn Good Copy
Writing effective copy is both an art and a science. It’s an art because it requires creativity, a sense of beauty and style — a certain aptitude, mastery and special knowledge. Artistic advertising allows you to create content marketing that’s not just practical and persuasive, but awe-inspiring and breathtaking.
Writing effective copy is also a science, because it exists in the world of tests, trial and failure, improvement, breakthroughs, education and predictability. Scientific advertising allows you to develop an idea, and then test that idea. It’s how you know if your content marketing is working. 10 Ways to Write Damn Good Copy – Copyblogger
Writing Copy That Sells: The Secret to Breakthrough Words
An ad’s ability to sell begins and ends with identifying a “private want” and then channeling that want into “public” words. Only when an audience and an ad share the same dominant emotion does that ad stand any chance of compelling, converting, and closing.
Every piece of content you create has to do two things: (1) rescue its audience from their own personal hell and (2) deliver them unto their own personal heaven. Great copywriting is about salvation … not sales. Writing Copy That Sells: The Secret to Breakthrough Words
10 Tactical Tips for Writing Copy that Converts
Writing web copy might be one of the most deceptively difficult jobs out there. After all, anybody can throw together the words and phrases needed to flesh out a call to action (CTA) or landing page. But it takes a special combination of time, effort, practice and inspiration to deliver the kind of copy that drives conversions for your website. 10 Tactical Tips for Writing Copy that Converts
One of the best ways to become really skilled at writing copy is the become a reader of great copy. Keep a library is the greatest copy that has ever been written. You can even spend some time writing it down word by word. Devote perhaps an hour or so every day in learning that new skill.
Secondly, become aware of the all the copy that you see everyday. Pay particular attention to to phrase that actually makes you want to take action. In most cases, these are great “money phrases” that should be understood and mastered.
We hope you have enjoyed this beginner’s guide for writing good copy.
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