If you have been involved in internet marketing at all over the last few years, then you have undoubtedly heard the term social media monitoring. We all know that it just makes sense to listen first to a conversation before jumping into it with your two cents worth. Smart social media monitoring is the very same thing when you get right down to it.
Yet there are lots of brand and niche marketers out there who apparently are not aware of this analogy. They don’t seem to realize exactly this monitoring is – much less what smart social media monitoring is.
Social Media Monitoring is Really Just Listening
Whenever we listen to conversations online, we can do this without ears. We can now use search engine technology and also certain social media tools to scan the web as we seek out documents that have our chosen keywords. When these documents are made available, we can observe where individuals have talked about and mentioned your product, your brand, your services, or anything else you selected.
What this method does is alert you as to which blogs and websites are attracting the people who are talking about you or mentioning your products and services. You have to realize that these conversations are taking place with or without your knowing about it.
Lots of Social Media Monitoring Costs Nothing
The quickest and simplest way to begin monitoring the social media channels is by signing up for the free tools and services. You can get Google Alerts search for your chosen keywords or key phrases just like you’d do during regular searches, and then it will notify you anytime something is found on the Internet for your search terms. You can also subscribe to email updates for your search results or even add those to your current RSS subscriptions.
And then there is Twitter when you can for mentions about your brand and services. This will give you a real-time look at any ongoing conversations.
Paid Social Media Monitoring Also Work Very Well
As with other things in life, the biggest drawback to using free monitoring tools is all the manual work you’ll need to do in order to get the benefit. There are several paid monitoring services that will quickly and easily collect all those mentions and conversations and put them into a well-organized report. They will provide various graphs and charts for quick analysis.
One huge advantage to many of these paid services is the ability they have to assess sentiment and also the conversational tone by using high tech algorithms which evaluate natural language. So what happens is whenever you log on to your service, you see information that might tell you that there were 225 conversations that mentioned your brand over the past week, and out of those conversation, 87% were positive, 8% were negative and the remaining 5% were neutral.
Build your Business with Smart Monitoring
You should not consider smart media monitoring as being limited to mitigating online adversaries. The fact is that when you take the time to analyze the conversations going on about not only your company, but you can also monitor your entire market – including your competitors. This will give you an amazing market advantage and will even drive your business and will it grow bigger and bigger.