Many marketers and business owners these days are asking how to use social media?
Traditional businesses are beginning to discover that their livelihood depends on how quick they embrace the new social media marketing model. They are discovering that their competitors who have adopted social marketing strategies and starting to leave them behind, so now they wonder how to use social media.
Many of them lack the budget to hire a social media manager to do this for them, so they are forced to do it with in-house personnel. And now they are scrambling to get up and running on the big platforms.
The good news is that you get up and running in about a week if you do it right. Let us look at the steps needed to start using social media.
Steps for Using Social Media from Scratch
Craft your Message
I don’t care how long you have been in business; you need to spend a few hours crafting the main message of your business. You really need for this to be crystal clear to everyone.
State out in a brief sentence or two what you mission is, and also create a tagline or slogan that is catchy.
Get a Logo Design
If you already have one, that’s great – just make sure you have an electronic copy in a jpg format. If not, then you can go on Fiverr and get one done very quickly and very inexpensively. Make sure you log reflects who you are and try to include your tagline on it as well.
Start Creating Profiles on the Major Social Sites
Go to Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn and create profiles on all of those sites for your company. Ensure that you include your business bio, your mission statement, your tagline and your logo. Finally, include a link to your company website.
Begin Posting Content
Hopefully, you have a person or two who is going to take charge of your social media posting schedule. Basically, you should start off crafting and posting two kinds of content.
The first type of content pertains to helpful tips about your market that your audience would benefit from – these are “value posts”. And the second type of post is the ones you post about your company and your products. These are called “marketing posts”.
As you start out, you only need to post on your social networking accounts about 4-5 times every week. When your audience grows, you should post 2-3 times every single day. Make sure each post has an image because posts with images get about 5 times more engagement than those without them.
Also, post 2-3 “value posts” for every “marketing post”. Be willing to give away great value to your online audience. Follow and befriend a dozen or so new people in your market on a daily basis. After your account is about a month old, you can start following about 70-80 new people every day. Unfollow people after about a week if they don’t follow you back.
If you follow the plan listed above, then now you know how to use social media. Now your business should have a great social media presence online – and it costs you nothing. From this point, you should create a budget for advertising on social media as well as it is extremely targeted.