Still wondering how to drive traffic to your Facebook page?
When we create our Facebook page, it is a great way of linking our brand with the users on Facebook. We certainly need to promote our page in pretty much the same way we would promote our blogs or websites by giving it more. Of course, the very step in marketing our fan page is by updating it quite often with fresh new quality content.
Creating Quality Updates
What happens when you post an update to your page, that content is also posted to your fans’ news feeds, which prompts them click to your page. So when we how to drive traffic to your Facebook page, the first way is by cranking out good content and posting it on your page.
But it doesn’t stop there, when your fans visit your page and they interact and engage with it, this activity is also posted in their news feed – and this will expose your page to their friends on Facebook as well. And also, Facebook rewards posts and pages who receive lots of engagement by spreading them more throughout Facebook. In addition to updating your page often, there also some other ways to get more traffic to your Facebook page and increase your fan base.
Do not hesitate to link every online entity you have to your new page. You start by linking your blog or website to your page. After that, you can start linking from all of your other social media online channels such as your Twitter account, or your LinkedIn profile. And finally, you could include a link in your e-mail signature or even on the final page of a PowerPoint presentation that is featured on your website or blog.
Also, you could consider creating free blogs on Blogger, Tumblr, and Medium. Post a few pieces of great content on them – along with a link to your page. This is how to drive traffic to your Facebook page.
Email People about it
Blast out emails to those people that you are already linked up with – like your Facebook friends, your email contacts, and your business partners, let them know about your page. In your email, tell them exactly how they are going to benefit from Liking your page and becoming a fan.
Use your Twitter Account
Any time you write and post new content to your fanpage, post it on your Twitter account and let your Twitter followers know about it. Also post it on your other social media accounts.
Engage with Other Facebook Pages
If you really want to know how to drive traffic to your Facebook page, then every day you should visit 5-10 other pages in your niche. Ensure that you have liked their page and then post 2-3 comments on their most popular posts. Your goal is let others see your page avatar – so be sure you are commenting where many others are seeing them.
Leverage Real-life News Stories and Events
Whenever stories become big news, make sure that you become part of that buzz. You do this by first posting the story on your page. Next, share the link to that page post on your other social media accounts. Now find out which page is buzzing most about the story begin engaging with others. If you have the time, keep commenting as long as the buzz is there.